What Filipino Buyers Look for When Investing in Real Estate

Common Preferences of Real Estate Investors in the Philippines

Real estate is one of the most attractive and lucrative investment options for Filipinos, especially overseas Filipino workers. It could be for their dream home or as a source of passive income. Knowing your goals for your real property investment can help decide which exact property to purchase. Let’s find out the different preferences in choosing the right property that matches your goals and budget.

Sea View and Vacation Homes

​Many Filipinos dream of living close to the beach or owning a property with a scenic sea view. Coastal locations such as Batangas, Palawan, Cebu, Boracay, and Subic attract buyers who value this laid-back lifestyle and leisure. Vacation homes in these areas appreciate in value over time and can be rented out to tourists. So you can have your dream home by the beach and at the same time make a living out of it especially during peak season.

Luxury Properties in Major Cities

For high-income earners and balikbayans, luxury condominiums and upscale subdivisions are top choices. Locations like Makati, Bonifacio Global City, Ortigas, and Alabang are in high demand due to their modern amenities, security, and proximity to business districts. Luxury properties not only provide comfort and exclusivity, but also serve as a long-term investment that holds value even during market shifts.

Accessibility and Transport Links

Convenience is one of the most important factors buyers consider, especially for those working in the metro. Properties near MRT or LRT stations, expressways, or new infrastructure projects tend to have stronger resale value. Plus, living close to transport hubs means less time in traffic, easier access to jobs and schools, and a higher likelihood of property appreciation in the future.

Affordable Housing Options

Not every buyer is after luxury. For many starting families and young professionals, affordability comes first. Properties in the PHP 2M – PHP 5M range are among the most sough-after. Developers are offering compact condo units and house-and-lot packages in provinces outside Metro Manila such as Cavite, Laguna, Rizal, Bulacan, and Pampanga. These areas offer more space at lower prices while staying within reach of the capital.

Investment and Rental Potential

Filipinos are also seeing real estate as a wealth-building tool. Generally, buyers consider whether a property can generate rental income or experience capital appreciation over time. Condominiums in central business districts are popular for rental opportunities, while provincial hotspots with growing tourism appeal often attract investors who want to tap into short-term leasing.

Final Thoughts

Filipino buyers prioritize different things in real estate, from beachfront lifestyles and luxury living to affordable housing and practical investment opportunities. If you’re looking to invest, the key is to match your budget and goals with the property type that suits your preferences. You can visit REALS.PH website to browse our wide listings of luxury properties such as condominiums in Baguio. Our qualified real estate agents can also help you find the right property based on your specific preferences.